El Sazón De Mi Corazón

For this project, we had the pleasure of wrapping the newest trailer for El Sazón De Mi Corazón (part of the CalaKas family). The name translates to “The Flavor of My Heart,” and we wanted the design to reflect that passion.

The wrap is a visual love letter to two places: the vibrant, traditional roots of Mexican culture and the local landscape of Idaho Falls. We blended iconic Mexican folk art patterns with custom illustrations of some of the city’s most recognizable landmarks.